Suppliers must provide the products the market demands. It makes no difference where you are in the farm-to-fork production chain; the demands of each link in the chain should be met. Breeding companies are no exception must find ways to satisfy these requirements. With the help of new technologies they expect to serve the industry better.
This article can also be found at World Poultry Volume 19 number 9. To view the article online simply click on the link below.
Keywords: Breeding, broilers, technology, markets