Promoting eggs as a source of the highest quality protein is the key focus for World Egg Day, which takes place this Friday (12 October).
Organised annually by the World Egg Organisation, the objectives of this year’s campaign is to talk about eggs as a valuable source of protein for every life stage.
Julian Madeley, WEO chief executive, said: “On World Egg Day, we want to generate targeted messages highlighting specific benefits for key consumer groups – from before birth, during the early years, adulthood and into later life.
“However, young or old you are eggs can have a significant impact as a valuable source of essential protein. By working together collectively, through a range of communication channels, dedicated events and particularly through social media networks, we aim to reach an even greater audience this year.”
Eggs also have the potential to eliminate global hunger and the International Egg Foundation continues to deliver life-changing projects in some of the most impoverished regions of the globe.
Since it’s inception 23 years ago, more and more nations have been taking part in World Egg Day. Last year, more than 40 countries participated, engaging with a global audience of over 230 million.
One company taking part this year are DSM, who have created a video, game, educational material and infographics around World Egg Day.