Chinese consumers know what tastes good, and know what is good for them. There is long list of poultry dishes that are believed to be good for the soul, organs and general health. These claims are highly associated with local types of chicken. Therefore the demand for so called yellow chickens is high and increasing
This article can also be found at World Poultry Volume 18 number 2. To view the article online simply click on the link below.
Keywords: China, market, yellow chicken, poultry consumption