Poultry manufacturers are to be recognised in a series of new awards announced this week by the British Poultry Council.
The BPC is introducing a new annual awards event as a successor to the annual British Turkey Awards, which have been taking place over the last 2 decades.
This year’s new event will include UK chicken, duck and goose, as well as turkey.
Richard Griffiths, BPC chief executive, said the newly named British Poultry Awards will provide a unique platform for those involved in the agricultural and manufacturing areas of the poultry industry to be recognised and rewarded for producing the very best retailer and foodservice products.
Mr Griffiths said: “We are really excited about the step change taking place this year. The British Turkey Awards were great for raising the profile of turkey cuts and joints as mainstream meat for the weekly shop.
“But we feel now is the time to extend this opportunity to highlight other types of bird that are being produced right here. With the support of the retailers we fully expect this to be the biggest and best event in the calendar for the poultry industry.”
Made up of 13 categories including retail and foodservice sectors, entries are expected to include the latest in innovation and choice across seasonal summer and Christmas product ranges. Shortlisted products will be assessed by an independent panel of judges against set criteria such as taste, appearance, quality and packaging. They also need to show the best use of protein for the target market.
This category provides retailers with the opportunity to showcase their entire range of everyday fresh cuts on sale all year and all winners will benefit from a dedicate logo to use on advertising and point of sale campaigns.
This will be also part the awards, with catering students from colleges across the country competing to create the best turkey starter or turkey main course, to be served at the awards ceremony on 14 September at the Sheraton Grand Park Lane hotel.
The deadline for entries is 26 May.