Poultry World will host a brand new free webinar in partnership with Evonik on “3 ways Precision Livestock Farming will change the industry” on July 7 at 15:00 CEST.


Precision Livestock Farming is all about the data collection and standardization for animal monitoring and decision taking at the farm.  The bridge between the ideals of farming digitalization and automation and the reality to adoption needs yet to be crossed.  However the demographic and economic forces pushing to Precision Livestock Farming movement are clearly consolidated, and technological adoption is re-shaping our expectations in terms of efficiency, transparency and decision making in animal production.  In this interaction, Marcos Fraiha uses real farm cases and the Porphyrio software suite to demonstrate how animal and farm data can benefit farmers and the entire value chain.


Marcos Fraiha

Global Business Development Precision Livestock Farming at Evonik

“3 ways Precision Livestock Farming will change the industry”.

The following topics come to light:

  • 1. definition of PLF;
  • 2. drivers for PLF adoption;
  • 3. Impact of data on the farm and industry;
  • 4. Quest for efficiency, sustainability, and certification;
  • 5. An example of how Porphyrio delivers value.

Liza Bruggeling

Freelance host at Poultry World