Lawsuit is 'frivolous, false and unfounded'
The lawsuit filed last week by the animal rights activist group Compassion
Over Killing (COK) is â€œcompletely frivolous, false and unfoundedâ€, according to
the targeted organisations.
Simply a publicity stunt
The organisations have concluded that there is no
basis for consumer deception and called COK's actions â€œsimply a publicity stunt
to promote its own vegan political viewpoint,â€ said Gene Gregory, president of
UEP, adding "Unfortunately, COK's
will come at the expense of taxpayers who will
have to pay the costs associated to adjudicate this matter, and clog an already
overcrowded judicial system."
â€œNeither ISE nor UEP have even been legally served with a notice of this
lawsuit,â€ Gregory added. â€œCOK chose to announce it to the news media first, which
just shows that their real intent is simply publicity for themselves.â€
Gregory said that UEP received approval from the Federal Trade Commission
(FTC) to change the industry's animal welfare logo to â€œUnited Egg Producers
Certifiedâ€ on new egg cartons manufactured on or after November 30, 2005. ISE
America changed its egg carton labels in November 2005 replacing the old Animal
Care Certified logo with the United Egg Producers Certified logo. The UEP
Certified logo indicates that the eggs are produced under strict scientific
animal husbandry guidelines and subject to independent third-party inspection.
The ISE egg cartons that are being challenged carry the UEP Certified logo
on the outside top of the egg carton which is most visible to consumers. The UEP
Certified logo includes a website (www.uepcertified.com
) which consumers can
visit to see a complete description of the guidelines and other information
about egg production methods.
According to the UEP, one of the ISE brand labels, representing about 1.25%
of all the eggs sold at the farm, carried both the UEP Certified logo on the
outside top of the egg carton and the old Animal Care Certified logo and old
website on the inside of the egg carton lid beginning in 2007. This occurred as
the result of a label printing error by a label supplier.
The UEP additionally stated that the label supplier has admitted that it
inadvertently and without the knowledge of ISE used an outdated printing plate
and is correcting its printing plates. ISE has already removed the cartons that
carry the dual logos from the marketplace and replacing them with cartons that
only carry the UEP Certified logo.
Related links:United Egg Producers (UEP)
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