Ceva signs joint-venture with Chinese veterinary company
Ceva Santé Animale, a global veterinary group based in Aquitaine, France and Sichuan Hengtong Animal Pharmacy Co., a veterinary company in Sichuan, China have signed an international partnership agreement giving birth to Ceva Hengtong.
This new Franco-Chinese venture will offer a comprehensive range of pharmaceutical products and services to improve the production of swine and poultry in China.
Faced with a livestock market which remains highly fragmented in China (60% of farmers have fewer than 50 head of sows), Ceva Hengtong will focus on the poultry and swine segments, providing these businesses with the services they need in order to improve efficiency.
Ceva Santé Animale will own 55% of the shares in Ceva Hengtong and Sichuan Hengtong Animal Pharmacy 45%. Liang Guo, current CEO and the largest shareholder of Sichuan Hengtong Animal Pharmacy, will be appointed managing director of the joint venture. The new company will continue to be based in Neijiang but relocate to a purpose built new facility in Sichuan meeting all international quality standards by 2015. Ceva Santé Animale will import certain products made in France (Libourne) and will benefit from the sales networks of Ceva Hengtong to distribute them.
Marc Prikazsky, chairman & CEO of Ceva Santé Animale, commented: “Together is an important word in Ceva’s vision, Together, beyond animal health. There can be no bigger challenge than feeding China’s rapidly growing urban population; that’s why we had to find the right partner locally to help us reach out to country’s livestock producers. I have immense confidence in Mr Guo and his team of 240 people. Together we will be stronger and together we will help bring high-quality animal protein (pork and poultry) to the Chinese people.”
To comment, login here
Or register to be able to comment.