Pas Reform continues expansion into Algerian hatcheries
Dutch hatchery technology company Pas Reform is continuing its international expansion, with a series of new contracts in Algeria.
Typically a relatively fragmented market, with many small producers and hatcheries, the tendency in this, the largest country in Africa has, says Pas Reform’s local representative Bob de Rycke, been to consolidate, while at the same developing GP hatcheries to fuel growth. Notably, he says, Arbor Acres’ commitment to this dynamic and emerging region signaled an increase in the development of GP facilities, when they partnered with Groupe Kerbouche two years ago, to develop a state-of-the-art Smart installation for the production of female parent stock.
Pas Reform’s new contracts include Lounigrain Import-Export, Eurl El Rabie Engraissement de Volailles, Eurl Ouarou Avicol, Sarl Nutrimag, Sarl Cherrati Engrais de Volailles and Ouchelouz Sarl.
Since joining Pas Reform’s international team in 2010, De Rycke has been responsible for market development in Belgium, France and francophone Africa, as well as for the distribution of Smart incubation, hatchery automation and climate control systems.
“Pas Reform has seriously invested in this new market, to make a strong and enduring commitment to the future of the hatchery sector here” said De Rycke.
“These new contracts and installations represent a very exciting time for us – a true accomplishment, and we very much look forward to extending the same, continuing high levels of service and support for our customers in North Africa in the future.”
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