UK: Hard boiled eggs now sold retail
Noble Foods has launched a new product to help
customers looking for a tasty convenient product- 'Fresh and Tasty' chilled
The UK egg packer and egg products manufacturer provides millions of
hard-boiled eggs to sandwich and salad manufacturers nationwide. According to
the company's Group Marketing Director Finn Cottle, the idea of providing a hard
boiled egg into retail stores seemed like a natural progression.
It is reported that current egg consumption per capita in the UK is 140
shell eggs a year. Noble Foods hopes the introduction of the new 'Fresh and
Tasty' chilled hard-boiled eggs will help increase this number.
"[Eggs] can be seen as a fridge filler and consumers need to be reminded
that they are a versatile, value for money alternative to other proteins. In
offering an already boiled egg, we are providing time-poor consumers with an
easy snacking solution," says cotte.
The eggs are being launched in selected Sainsbury's Convenience stores,
retailing at Â£1.99 for a pack of 4.
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