South African poultry industry ready to act
In the event that bird flu hits South Africa, the
poultry industry will be ready to act fast; this is the message being spread by
the South African Poultry Association.
Chicken and eggs account for 60% of all
animal protein consumed in South Africa. Experience in the EU countries has
shown that chicken and egg sales plunge on the news of a bird flu outbreak,
resulting in an estimated 50% loss in consumers.
To limit this threat,
the South African Poultry Association has readied a â€œSafe-to-Eatâ€ multi-media
marketing and publicity campaign designed to allay consumer fears about eating
poultry and eggs. The advertising campaign will appear in the daily press, on
radio and on product packaging. Ready to
There's also a strong in-store Point-of-Purchase display
material drive. The whole campaign will be ready to roll within hours of the
goverment declaring a Bird Flu outbreak in South Africa.Click here to
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