News update:Jan 12, 2010

Breeding roadshow in Colombia

More than 500 delegates visited a roadshow presented by Italcol Group, Colombia's fastest growing producer of broilers and day old chicks, and Hybro, Dutch broiler breeding company, which launched its top performing PG+ breeders into the country.

The Italcol Group, a family-run agribusiness, controls more than 20 percent of feed mills in Columbia, with expansion also currently underway into neighbouring Panama.
Hybro PG breeders were first introduced in 2003 through Kalidad, then an independent company that was subsequently acquired by Italcol Group in 2004. Trials of the enhanced PG+ breeders started throughout the group last year.
The collaborative roadshow, which took place in Bucaramanga, Barranquilla, Bogota and Cali from August 21-25, was organised by Kalidad, Avifonce and San Marino.
The roadshow indicated Hybro's commitment to growth in Colombia, which has a 3.5 million broiler breeder market, and other parts of Latin America.
“Since placing the first Hybro PG breeder flock in Colombia in 2003, the birds have shown outstanding broiler performance,” said Paulo Martins, Hybro's area manager in Latin America.
He said the successful trial had led to the quadrupling of the company's share in the Italcol group market compared with last year.
PG+ is Hybro's fast-growing product for integrated producers in the live broiler or dressed whole birds segment.

Editor WorldPoultry

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