â€œIf you don't
like change, and you're not looking for a challenge, then don't look to the
poultry industry,â€ said Jim Perdue, chairman of Perdue Farms.
explained how the company's business model changed five times during a 50-year
time span. He said, â€œDuring that time, we saw the beginning of the broiler
industry, the introduction of the integrated poultry company, and the transition
of chicken from agricultural commodity to branded product. Compare that to any
industry, even the computer industry, and that's a dizzying rate of
The industry's future growth will revolve around putting chicken into
innovative products. This reflects changing consumer preferences. Years ago, the
average consumer took 45 minutes to prepare a meal using quality ingredients.
Today, the average time needed to prepare a meal is less than 15 minutes. Consumers want quality meal solutions.
To be successful, the poultry industry must put its products where
consumers are and make them available when they want them. â€œWe need to think of
ourselves as food companies marketing innovative, consumer- and customer-driven
solutions, and not just as poultry companies producing chicken and turkey,â€ he
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