UK: 38% of consumers switched to free-range poultry
A survey recently conducted in the UK suggests that 38%
of consumers have switched from intensively farmed chicken to
This is reportedly due to Hugh Fearnley-Whittingstall and Jamie Oliver's
campaign TV series Big Food Fight, which was aired recently.
However, despite attempts to raise awareness through the campaign, 36% of
respondents said they are determined to continue buying intensively-farmed
chickens for the foreseeable future. According to many of these respondents, the
increased profile surrounding chicken farming methods had not made an impact on
The survey results also shows that people living in semi-detached housing
are more likely to go "free-range" than those living in any other type of
housing in the UK.
The most conscious age groups have been identified as the over 75, between
65-74, and 25-34, with 41% of each age group altering their shopping habits from
regularly buying intensively farmed to free-range chicken.
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