Consumers want more information on food labels
Even though it may cost more money - and consumers are aware of this -
many still want country-of-origin specified on their food labels.
According to a survey by Deloitte, more than 2 of 5 consumers in the
US said they don't feel they have enough information about the food they
Even though consumers have more access to information than ever before, it
is proving to be not enough, said Deloitte vice-chairman and U.S. Consumer
Products group leader Pat Conroy.
"Consumers are spending more time checking labels and are often overwhelmed
by a flood of contradictory nutrition 'facts'. They seek clear, straightforward
information they can understand so they can make more informed choices and
better protect themselves and their families."
Deloitte found consumers are also aware that increased information on
labelling might cost them more for a product, and 73% said they would still want
country-of-origin labelling even if it increased food prices slightly.
Consumers are mainly concerned with the healthiness of ingredients; the
possible use of chemical ingredients; and, the safety of ingredients.
In addition, 79% of consumers said they believe meat from cloned animals
should be labelled in stores, and 50% of consumers said meat from cloned animals
should not be sold in the US.
To comment, login here
Or register to be able to comment.