VIV MEA, the international Feed to Food trade show, returns to Abu Dhabi National Exhibition Centre (ADNEC) from 23 to 25 November 2021 for its 3rd edition. After an unforeseen halt due to the global pandemic, a face-to-face event is again on the agenda.
The city of Abu Dhabi serves as a safe host for this biennial show dedicated to animal protein professionals from the Middle East and Africa. About 500 global exhibitors are ready to showcase the latest products. Visitor registration is up and running on www.vivmea.nl and the numbers are showing the upward trend!
The place to stay ahead of new technologies and market trends
Despite the global situation, about 500 confirmed companies ready to exhibit this November with 17,500 sqm gross space and 8,000 expected visitors are the figures making a mark already for the upcoming show.
Photo: VIV MEA (2018 event)
Why visit? Bigger event and wider prospects
There are many reasons to visit the third edition of VIV MEA:
- Animal feed and animal health are the vital factors driving the animal protein value chain and VIV MEA brings together not only that, but also the entire supply chain including feed production, farm production, breeding & hatching, meat and egg processing and more.
- Exhibiting companies from 40+ countries. Here is a sneak peek: Al Dahra, Andritz, Biomin, Big Dutchman, Buhler, Cobb, Elanco, Jamesway Incubator, Moba, Salmet.
- A wide range of sectors under one roof – dairy, fish, poultry, eggs, cattle, calves, goat and camels.
- New products showcase, many of them for the first time since the pandemic.
- 20+ content sessions, conferences and technical seminars available on-site, covering topics on animal health, farm production, marketing, animal feed, aquaculture, and more.
Partnerships to foster business in the MEA region
Maintaining steady relations with its partners since even earlier than its launch in 2016, VIV MEA 2021 brings on board many of the industry leaders who with their experience and innovations provide a substantial support to the show. Some of the global and regional partners include Abu Dhabi Agriculture and Food Safety Authority, Ministry of Climate Change & Environment, Dutch Poultry Centre, NABC, Global Dairy Farmers, Emirates Veterinary Association, Hub Orange, IEC, WPSA, and FAVA.
A Week of appointments: new and continued co-locations
VIV MEA, firmly focused on the animal husbandry Feed to Food supply chain, is honoured to be part of the 1st edition of the Abu Dhabi Agriculture & Food Security Week 2021 launched by ADAFSA. The initiative provides extra networking and business opportunities to all stakeholders. GFIA, already co-located with VIV MEA in the past, will come back as well at ADNEC this November.
Abu Dhabi opened its doors for safe travel
VIV MEA participants can benefit from eased travel restrictions in Abu Dhabi. All the vaccinated travellers can visit the city and attend VIV MEA following all the protocols diligently. “We are very excited to welcome our exhibitors, visitors, industry leaders, partners and the press back to Abu Dhabi. Positive feedback is pouring in from all the corners and the numbers are also soaring with each passing day, all in all we see strong prospects for business and trade in the region. We have worked together with local partners to enable a safe and pleasant industry participation.” says Renate Wiendels, Senior Project Manager, VIV worldwide.
A clear track-record: a quick review of the previous editions
Looking back at the first edition, VIV MEA 2016 exceeded expectations and the show has been growing ever since. While it occupied 3 ADNEC halls in 2016, VIV MEA had spread into a 4th hall for the first time in 2018 to meet the higher demand for stand space.
Indeed, the 3-day event had witnessed a total of 6,660 visits that represented a 6.7% increase compared with the first edition. A post-show survey found a satisfaction score of 7.3 out of 10 from exhibitors and an even higher rating of 8.3 from visitors.
Drawing from this brilliant track record in the industry, VIV MEA is ready to welcome the Feed to Food, livestock and animal production industry players for yet another 3-day exhibition and conference programme at a safely equipped ADNEC venue in Abu Dhabi, U.A.E.