Marketing of family poultry products in Africa to be improved
Poultry production is an important source of income for the generally
resource-poor farmers in Africa. The marketing structure for their poultry
products however is poorly developed. The system must be improved, for the
benefit of family poultry keepers and urban consumers.
This article can also be found at World Poultry
Volume 17 number 5. To view the article online simply click on the link
Keywords: marketing, Africa, country,
trade, consumers, retail
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