Egg Week with the stars
This year, the British Egg Week was supported by some
of the UK's top sports stars.
Lion Quality eggs
gave donations to Sparks (Sports Aiding
Medical Research for Kids) for every recipe booklet requested.
As part of the campaign, novelty packages that roared like a lion when
opened, were distributed by the British Egg Information Service
. The packages contained
sports-ball 'eggs' rather than real eggs.
Kevin Coles of the British Egg Information Service said that support from
retailers was unprecedented. â€œThis is better than before - retailers
seemed to have embraced it this year.â€
Andrew Parker, chairman of the British Egg Industry Council
, said: â€œBritish Egg Week has
again exceeded expectations. The year the retail trade really responded to
the Sporting Eggsellence theme and all ran point of sale materials to support
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