Chicken discounts are 'not sustainable'
Chicken for Â£2 is "not sustainable", warns an industry
spokesman following heavy supermarket discounting on
Popular supermarket chain Adsa has recently run a 3-week Â£2 promotion on
whole 1.55kg whole chickens (prices have now returned to Â£2.56). This, according
to the chain, is to prompt sales to double. However, some say that this would be
bad news for the farmers.
"It is not sustainable...agriculture is not, in general, in a good place
following bird flu, flooding, high temperatures and the foot and mouth disease
outbreak," said British Poultry Council executive officer Jeremy Blackburn,
assuring that the cheaper prices didn't mean the poultry meat was poor
According to the trade magazine, The Grocer, Tesco also recently cut the
price of its whole medium frozen chicken to Â£1.92 - around Â£1.28 per kg.
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