New Frontiers adopts cage-free egg policy
New Frontiers Natural Marketplace, natural food independent grocer, have
announced that they will no longer sell eggs from caged hens.
"We feel great about having moved to exclusively cage-free eggs for our
shelves, delis, and bakeries," said marketing director of the company, Ron
The Humane Society of the US (HSUS) have praised the grocer for its new
policy, and says that the chain is "helping to encourage the egg industry to end
its confinement of laying hens in battery cages."
According to HSUS spokeswoman Erin Williams, the retailer adopted the
policy within the past couple of months. "We don't have any other retailers that
we're planning to announce in the immediate future, although we recently
announced a campaign targeting Wendy's," said Erin.
So far such retailers as Whole Foods Market, Wild Oats Natural Marketplace
Andronico's, New Leaf Community Markets, and Jimbo's Naturally, have also
discontinued the sale of cage eggs.
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