Home
News
Tyson expands in Chinese poultry sector
Tyson Food’s will be opening a new business venture in China with the aim of offering new products to consumers.
Tyson Foods is now involved in three joint ventures in China, and has also embarked on a 4th enterprise in the poultry industry, to open in 2009.
Tyson has taken over 60% of the Shandong based company, Xinchang Group, and will reportedly open a new factory in 2009 in the Jiangsu province. The facility will specialise in fresh meat and vacuum-packed chicken with a long shelf-life.
The new product will be a first for the Chinese market. Reports state that local consumers hope to find a medium between frozen imported product and the wet markets, where shoppers select the live animal and have it slaughtered and plucked.
To comment, login here
Or register to be able to comment.