Compostable poultry packaging launched by UK retailer
In an effort to cut packaging waste, Sainsbury's
Scottish So Organic whole chickens are now being sold in compostable trays
instead of plastic trays in Scottish stores.
It is claimed that this is the first of its type for fresh meat. Made from
sugar cane the packaging can be thrown straight into the compost heap where it
will decompose naturally in about eight weeks.
"More of our shoppers are becoming increasingly aware not only about where
their food is produced and supporting local producers, but also have concerns on
landfill and deterioration of the environment," said regional sourcing manager
for fresh foods in Scotland, James Laws, adding that with this new generation of
compostable packaging, "we will significantly reduce the amount of plastic which
threatens the Scottish environment."
Laws went on to say that over 7,000 organic chickens are sold every week in
Sainsbury's in Scotland and more than 100,000 Scots own a compost bin. "This
packaging could save 9t/year of packaging going to landfill," Laws added.
This joint venture between Grampian Country Food Group, Sainsbury's and
supplier Natura ASP, has taken over two years to develop and implement into
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