VIV Europe plans well underway

The preparations for VIV Europe 2010, taking place from 20-22 April at Jaarbeurs Utrecht, the Netherlands, are in full swing.

Over 500 exhibitors already reserved a space, covering 36 different countries. VIV Europe will be centered around innovation in the animal protein industry, say the organizers, adding that many companies have chosen this international platform to show their new products to the world.

Matchmaking at VIV Europe

Enterprise Europe Network Nederland proudly presents a unique platform for companies to meet new business & co-operation partners and share innovative technologies. Companies can request pre-arranged b2b-meetings according to their time schedule and co-operation interests. This matchmaking event will take place from 20-21 April. Participation is free of charge. For further information, click here.

Feed Tech pavilion

This year for the first time the market leaders of the Feed Technology Industry (machinery & equipment) will be present at VIV Europe. Companies active in the Feed Technology Industry will show their innovations to the attendees of VIV Europe. A special Feed Tech Pavilion will be the meeting point for anyone interested in the Feed Technology Industry (machinery & equipment).


This year for the first time present at VIV Europe 2010, is the special theme Eggs!, which will be visible on the Eggs! Pavilion, where several activities will take place.

Here, different speakers, from related companies as well as with an academic background, will give presentations on breeder management, incubation & hatchery, day-old chicks & rearing, layer farms, egg handling and egg processing.
The Eggs! Conference takes place on 20 and 21 April.

Meat Safety

The special theme Meat Safety will be present at VIV Europe 2010. Activities taking place at the pavilion include a Meat Safety Quiz, a Meat Safety Walk and a Meat Safety Information Lounge. The Meat Safety Conference will take place on 20 and 21 April. The conference will cover different subjects; farming & breeding, nutrition, slaughter & processing processes, retail & consumer, measuring & monitoring and opportunities & threats.

Country Pavilions

At the exhibition floor of VIV Europe 2010, different country pavilions will be present. These country pavilions are; a Spanish Pavilion, a French Pavilion, an Italian Pavilion and a Chinese Pavilion. Next to the country pavilions, several international delegations will be visiting VIV Europe 2010, like a Russian and an Iranian delegation.

For further information, click here

Natalie Berkhout

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