Being part of a bigger organisation can be an advantage in designing a development plan. Cairo Poultry Co. belongs to a group that also holds the licences of major fast food chains. This makes them a preferential supplier where investments can be made to remain competitive not only in price, but in the quality of value added products.
This article can also be found at World Poultry Volume 18 number 4. To view the article online simply click on the link below.
Keywords: Egypt, marketing, quality poultry meat, integration