Managing a broiler flock for top performance takes attention to detail. However, with many years of experience under the belt and knowledge of the inner workings of your farm, farm blindness is a point to consider.
You can only recognise an irregularity if you know what is normal. You will learn what is normal by observing as often and as objectively as possible. Always be aware of the dangers of farm blindness.
By definition farm blindness is when you see the situation on your own farm as the norm. Limit farm blindness by talking to colleagues and advisors on a regular basis and really share all critical and even sensitive data. Act on critical comments. Also go and look at other poultry keepers’ operations.
Join a study group to share opinions and ideas on a regular basis and improve together.
For more practical poultry tips, check out these books!