Brazilian food group, Marfrig created a specialised structure dedicated to the production, trading and distribution of food products to the food service channel: Keystone Foods Latin America.
The new company is going to integrate and optimise the operations of Food Service in Brazil while also taking steps to improve customer service levels and further penetrate the food service chains (i.e., restaurants and cafeterias and industrial kitchens).
The new operation in Latin America will be a subsidiary of Keystone Foods and will develop – from the existing structure – a business and management model similar to that established in Keystone Foods in the United States, Europe and Asia, which led it to be recognized as one of the best companies of global operation in the production and distribution of food to large restaurant chains.
Keystone Foods Latin America will concentrate all the existing food service business and operations in the Seara and Beef Brazil divisions of Marfrig Group, including the industrial facilities Braslo and Kilocerto, as well as Itapiranga poultry agro-industrial complex, with production capacity of 200,000 tonne/year of processed products.
Among the products that will compose the portfolio of the new operation are special cuts of meat, hamburgers, breaded and cold cuts, from its own manufacturing, as well as outsourced products, such as lines of dessert, chips, olive oil and special cuts of fish, among others.
The operation’s startup is expected for 2012 and no initial investments will be required. It begins with more than R$1 billion of annual revenues and approximately 4,000 employees, related to the already existing food service operations in Brazil.