Poultry production is an important source of income for the generally resource-poor farmers in Africa. The marketing structure for their poultry products however is poorly developed. The system must be improved, for the benefit of family poultry keepers and urban consumers.
This article can also be found at World Poultry Volume 17 number 5. To view the article online simply click on the link below.
Keywords: marketing, Africa, country, trade, consumers, retail