Orffa introduces Excentials subsidiary at Victam Asia 2010

01-03-2010 | |

Orffa International BV, European specialist in animal feed additives and ingredients, is to announce the introduction of its new subsidiary company Excentials BV in Bangkok, Thailand, at Victam Asia 2010.

Excentials is the fruit of over 40 years of experience in product development and scientific marketing and is the global vehicle to export Orffa’s business model.

The mission of Excentials is to provide local markets across the world with tailor made, cost efficient and high quality solutions to animal nutritional and health challenges.

In order to support the introduction and to guarantee on optimal local approach, Orffa has established several regional offices around the world. Qualified technical staff has already been recruited in Asia (India), Middle East (Jordan), Latin America (Mexico) and North America (USA).

Independent management

Although Excentials is a subsidiary of Orffa International, it will be managed as an independent global enterprise with global spread.

Products will be marketed under the Excential brand name and the unit will benefit from the scientific product development and the eye for local needs, which have made Orffa International into one of the leading marketing and sales companies in Europe.

The Excentials portfolio will consist of a complete range of technical feed specialties, aiming at improving feed efficiency and sanitary conditions.

Local needs will steer product development, in order to allow offering a full set of scientifically elaborated products to the local markets.

Products will be supported by a full technical dossier and will come with an European quality label.

Victam Asia will be held in Bangkok, Thailand from 3-5 March 2010 where Excentials can be visited at booth 3016.

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Natalie Kinsley Freelance journalist