As part of its continuing expansion into Central and Eastern Europe (CEE), AB Vista has appointed Bela Szalmas to the newly created role of business manager for Hungary, the Czech Republic, Slovakia, Bulgaria, Slovenia, Serbia and Croatia.
The move follows the recent European launch of the revolutionary Quantum Blue phytase, and the ongoing success of the next generation xylanase Econase XT.
Bringing a wealth of experience in animal nutrition and technical feed additives to the role, Szalmas joins AB Vista from DuPont, where he was business manager for a number of countries in the region. A graduate from the University of Debrecen’s Department of Agricultural Sciences, he has also previously worked for Panadditiv, the distributor for AB Vista products in a number of the countries for which he is now responsible as a dedicated AB Vista business manager.
“We’re delighted to welcome Bela to the team, and I have no doubt that his experience in the region – and with our products – will be invaluable in the development of AB Vista business in CEE,” states Ari Kiviniemi, AB Vista’s Global sales director. “Having the right expertise on the ground is critical, and a large part of Bela’s role will be to help customers get the maximum value out of AB Vista products and services as we expand sales in the region.”