Australian poultry brand Steggles has launched a new TV commercial aiming to dispel the myths around hormones and steroids being added to chickens.
Research recently conducted by Steggles revealed that more than 75% of Australians mistakenly believe chicken produced locally contains added hormones and steroids even though the practice was made illegal nearly half a century ago by the Australian Government. All major poultry farmers in the Australian chicken industry have complied with this since its inception.
The commercial which uses real Steggles staff, was created by M&C Saatchi and will run nationally over the coming four weeks.
Steggles Managing Director, John Camilleri said: “We’re hoping the TV campaign will further reinforce the message across Australia that there are absolutely no hormones or steroids added to any of our chickens. It is important that Australian consumers and our customers are made aware of this.”
According to the Australian Chicken Meat Federation, chicken consumption has increased dramatically over the past 20 years, with one out of three people currently eating chicken at least three times a week.