Arbor Acres (AA) recently held their fourth Middle East and Africa Association Customer Service Team (CST) meeting in Bangkok, bringing together the technical and production staff from AA Grandparent (GP) partners from the region.
The meeting is also platform to provide high-quality and meaningful technical transfer and support to them and their customers.
This year, 20 delegates representing distributors from Algeria, Egypt, Iran, Iraq, Kenya, Nigeria, Saudi Arabia and South Africa, were joined by the AA regional technical and commercial team, as well as Aviagen specialists and colleagues from other parts of the world. The main topics on the agenda were product quality and health, nutrition, incubation, hatchery management and effective stock management to achieve maximum performance of the AA Plus.
In addition, the delegates also enjoyed presentations on product research and development for the future, an overview of the AA Plus growth in Asia and an update on the successful entry of AA into the Russian market. All distributors also shared insights and experiences from their own markets.
Stanley Millar, Sales Manager, commented: “The figures are impressive: Over the past 5 years, GP sales have risen by more than 40% to over 1 million worldwide and we have added a large number of new countries to our supply base. This growth was reflected in the rising attendance at this meeting and we were especially pleased to be able to welcome the latest of our GP distributors, Arbor Acres Algeria.”