Technology quickens support for broiler producers

08-09 | |
Photo: Poultry Sense
Photo: Poultry Sense

Poultry producers are being given quicker access to bird health, welfare and performance data as technology developments quicken.

Developments to Poultry Sense, the analytics platform that uses artificial intelligence to produce insight aiding productivity and efficiency measures on-farm, mean that the interface is quicker and more dynamic, providing produces with greater performance at the touch of a button.

Barry Thorp, Poultry Sense veterinary adviser, said a downloadable PDF report was now available at the end of each crop, enabling producers to see health and performance data needed to identify what’s worked well in the flock, as well as areas for improvement.

“All the modification we make to the technology are with the vision of enhancing user experience so that producers are happy to engage with the platform every day and use it in real time. To achieve this, we’re working closely with our customers to build strong relationships, as it’s this that provides us with a robust feedback loop allowing us to understand how producers are using the technology. We can then continue to evolve the service and enhance the useability.”

Crop data or flock cycles

Some farmers are using crop data to make gradual changes in future flocks, while others are making changes during flock cycles based on real-time data being collated and are seeing the real benefit of the technology.

“One broiler farm manager based in Devon has seen the best performance ever witnessed on one of their sites. He’s on site every day reviewing the environment, water consumption and weight gain as well as entering the mortality data. And by using the insight provided, he’s making real-time decisions such as revising the environmental conditions and as a result, he’s greatly enhanced the crop performance,” said Thorp.

Tony Mcdougal Freelance Journalist