Perdue introduces new chicken product

26-09-2011 | | |

US chicken producer Perdue Farms has introduced a new line of chicken products, a convenient frozen food option designed to meet the growing demand for products that are both healthy and flavorful.

Perdue’s line of SIMPLY SMART® chicken is made with whole cuts of chicken breast and includes Original Roasted Chicken Chunks, Original Grilled Chicken Strips, Lightly Breaded Chicken Chunks, Lightly Breaded Chicken Strips, and Lightly Breaded Chicken Filets.

Each item in the line has been carefully developed to not only taste great but to have at least 40% fewer calories, at least 50% less fat and at least 25% more protein than the USDA standard for breaded fried boneless chicken.

“Through outside research and focus groups we learned that consumers are looking for minimally processed, natural ingredients with no preservatives, and they want to know where their food is coming from,” said Tom Mertensotto, vice president of ready-to-eat marketing/new ventures. “Our SIMPLY SMART® product line gives consumers the transparency they are looking for along with a healthier frozen food option that still tastes great.”

Source: Perdue

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