Protecting the consumer starts on-farm. Photo: Alltech
Protecting the consumer starts on-farm. Photo: Alltech

Protecting the consumer starts on-farm

Alltech
- Alltech Company profile
12-06-2017 | | |
Protecting the consumer starts on-farm. Photo: Alltech
Protecting the consumer starts on-farm. Photo: Alltech

53% of consumers frequently wonder if the food they buy is safe, according to research conducted for the US Farmers & Ranchers Alliance.

Food safety has become a top priority among poultry producers today because of its direct and significant effect on brand reputation. The effects of a food recall are always costly and can severely harm a brand’s reputation if consumers lose trust.

Food safety management system

For over 2 decades, the meat and poultry industries have been following the guidelines of Hazard Analysis Critical Control Point, or HACCP, a management system for food safety put in place to address potential biological, chemical and physical contamination. This allows producers to identify possible hazards in order to take the necessary actions to reduce or eliminate the risk.

There is no silver bullet strategy that has the capability to address every potential threat along the production chain, so producers and plants use a variety of strategies at their critical control points.

3 steps to improve food safety

As stated on the National Chicken Council website, some ways that producers can improve their food safety include:

  1. The use of feed additives that can reduce the growth of potential microbial hazards.
  2. Approved rinses to kill any surviving bacteria.
  3. Metal detectors to make sure physical contaminants are not found in a product.

In addition to food safety systems, producers also need to make sure that their consumers understand proper food handling practices. Consumers should be made aware of the proper way to clean, prepare, cook and chill raw agricultural products in order to further reduce the risk of food-borne illnesses.

West Liberty Foods, a leading supplier of sliced meats in the US, understands that the concepts of food safety and consumer trust are crucial to success. The company’s chairman, Paul Hill, explained its strategy in a recent Alltech feature story. Learn more about how a brand like West Liberty Foods approaches food safety by clicking on the link.

Alltech
- Alltech Company profile

Alltech was founded in 1980 by Irish entrepreneur and scientist Dr Pearse Lyons, Alltech improves the health and performance of people, animals and plants through nutrition and scientific innovation, particularly yeast-based technology, nutrigenomics and algae. With more than 100 manufacturing sites globally, Alltech is the leading producer and processor of yeast and organic trace minerals, and its flagship algae production facility in Kentucky is one of only 2 of its kind in the world. The company’s guiding ACE principle seeks to develop solutions that are safe for the Animal, Consumer and the Environment and is actively supported by more than 5,000 team members worldwide. Alltech is the only privately-held company among the top 5 animal health companies in the world. This is a source of competitive advantage, which allows Alltech to adapt quickly to emerging customer needs and to stay focused on advanced innovation and long-term objectives. Headquartered just outside of Lexington, Kentucky, USA, Alltech has a strong presence in all regions of the world. For further information, visit www.alltech.com/news.                More about Alltech  

Alltech
- Alltech Company profile

Alltech was founded in 1980 by Irish entrepreneur and scientist Dr Pearse Lyons, Alltech improves the health and performance of people, animals and plants through nutrition and scientific innovation, particularly yeast-based technology, nutrigenomics and algae. With more than 100 manufacturing sites globally, Alltech is the leading producer and processor of yeast and organic trace minerals, and its flagship algae production facility in Kentucky is one of only 2 of its kind in the world. The company’s guiding ACE principle seeks to develop solutions that are safe for the Animal, Consumer and the Environment and is actively supported by more than 5,000 team members worldwide. Alltech is the only privately-held company among the top 5 animal health companies in the world. This is a source of competitive advantage, which allows Alltech to adapt quickly to emerging customer needs and to stay focused on advanced innovation and long-term objectives. Headquartered just outside of Lexington, Kentucky, USA, Alltech has a strong presence in all regions of the world. For further information, visit www.alltech.com/news.                More about Alltech  

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