The international market for poultry meat is very fragile. A major development in one of the five key countries will have a knock-on effect for the rest of the industry, or so believes Rabobank poultry specialist Gordon Butland. He still sees many challenges for further growth, but where will the expansion take place?
This article can also be found at World Poultry Volume 17 number 5. To view the article online simply click on the link below.
Keywords: market, trade, consumption