marketing

Annegien Bos, poultry farmer Harrie Beekmans (centre), and Gijsbert Bos. Smoked Egg Europe pays me a fair price for my eggs. I also like the idea of contributing to an innovative project, says Beekmans. Photo: Dick van Doorn

25-01-2022 | Article

‘Exploring a niche with smoked eggs’

Poultry products need an identity to move away from being a brandless commodity. Photo: Ruud Ploeg

06-01-2022 | News

Gap between poultry producer and consumer needs narrowing

Egg products and alternative proteins compete for the same market, but marketing budget of the new kid in town is huge. - Photo: Penn Communicatie

23-07-2021 | News

Egg sector faces onslaught of alternative proteins

The sector needs to celebrate the naturalness and nutrition of clean label eggs. Photo: Henk Riswick

19-03-2021 | News

Winning strategies to increase egg sales

Egg marketing is never easy and takes time and money. On the positive side, there is a compelling story to tell, especially in niche production. Photo: Henk Riswick

10-04-2020 | Article

Tips for marketing eggs from around the world