Bernard Matthews has said a substantial new order for cooked chicken produced at its Great Witchingham site will create some 400 new jobs.
The poultry processing complex is where Bernard Matthews built his iconic brand after buying Great Witchingham Hall to rear turkeys in the 1950s. In later years it became headquarters for the firm with a slaughterhouse built alongside.
Bernard Matthews was bought in a pre-pack administration deal by Ranjit Singh Boparan, through his Boparan Private Office investment vehicle.
Chris Just, managing director at the firm, said it proved Bernard Matthews had “turned the corner”.
“What’s great is that we have the ability to expand our capabilities and offer a cooked poultry product which is in such great demand.
“It is likely because of the scale of this new opportunity that we’re going to have to be innovative in the way we work and extend operations so we can fulfil orders.
“We’re delighted that the company has this opportunity and we can accordingly invest in the local and regional economy by providing new jobs and bringing about the associated opportunities that come with it from a supply chain and supplier perspective.”
The roles range from factory management, to supervisors, skilled operatives and process workers. The roles are not seasonal, and the all-year-round opportunities offered can be either Mondays to Fridays or weekend shifts on Saturdays and Sundays, offering flexibility for potential new recruits.