Capturing the centre of the consumer's plate
To reach the centre of the consumer's plate you have to be invited. The way
to get that invitation is to know your customers and consumers better than
anyone else and to offer better quality, prices, customer service and innovation
That is how John Tyson, chairman and chief executive officer of the US meat
giant Tyson Foods Inc. sees the strategy to capture the market.
This article can also be found at World Poultry Volume
19 number 9. To view the article online simply click on the link
Keyword: Marketing, poultry meat,
consumers, retail, markets
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