VIV: “Mexico is an emerging growth market”
Mexico is experiencing an increase in wealth, which has a direct result on meat consumption and corresponds to a growing demand for feed and related products and services. The country is working hard to improve and increase its own production in order to reduce its high imports.
In the agricultural sector this provides opportunities in the entire supply chain, with the focus on genetics, machinery & equipment, vaccines, feed, premixes, vitamins and additives. VIV Worldwide and the Mexican Partner FIGAP are tapping into this booming market by organising the international trade event for animal production FIGAP/VIV Mexico 2012, which is held from 17-19 October in Guadalajara.
Piet Simons, Ambassador of the Dutch Poultry Centre: “Mexico is one of the focus countries for the animal husbandry sector. The country counts 115 million inhabitants and is ranked 5th on the world list for both poultry meat and egg production. Also the pig and dairy sector are of significant importance.”
“VIV offers a broad network of Dutch and foreign companies that are interested in doing business with Mexican companies,”say Gabrielle Nuytens-Vaarkamp, Dutch Agricultural Counselor in Mexico. “By cooperating with VIV, FIGAP gains international experience in organizing fairs. Mexican companies are offered a new or alternative range of foreign contacts and an easy way to enter into new markets that are already served by VIV with their exhibitions in China, Asia, Russia, Europe, etc.”
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