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Mintel launches The Packaging Appreciation Club
Mintel believes that the packaging of a product is
just as important as what is inside. So, the company's research division, Mintel
Research Consultancy, has launched The Packaging Appreciation Club (PAC), for
companies interested in packaging innovation.
Every quarter, Mintel's experts will send club members a selection of 10
new products from around the world, each with a pack design that really stands
out from the crowd. Members will also receive a presentation explaining exactly
why these products were chosen and how the ideas can be adapted to work
successfully in different categories and markets.
"We are very excited about the launch of The Packaging Appreciation Club.
We set the club up in response to our clients asking for examples of innovative
packaging that use new formats, designs or materials and with membership to the
Club they will get just that," comments Helen Osman, Head of MINTEL Research
Consultancy.
Packaging selection
Each product is selected from the Mintel Global New Products Database
(GNPD), which monitors worldwide product innovation in consumer packaged goods
markets. With over 650 new products added to the Mintel GNPD every day, Mintel's
experts are placed to pick out those products that really are breaking the mould
when it comes to packaging.
Mintel has associates in over 130 countries who source products with
innovative packaging from all four corners of the globe for the PAC
members.
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Editor WorldPoultry
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