Poultry is singularly the most important livestock industry in Malaysia. In the past two decades, production has increased substantially. The increased population and better family income has led to a higher demand. Poultry meat has become the staple meat. Companies prepare themselves now for further integration and expansion.
This article can also be found at World Poultry Volume 18 number 8. To view the article online simply click on the link below.
Keywords: Malaysia, market, poultry meat, integration, expansion, production