IPPE 2016 aiming higher

07-12-2015 | |
Over 1,200 exhibitors and 28,000 attendees plan to grace the halls of the Georgia World Congress Center in January 2016.
Over 1,200 exhibitors and 28,000 attendees plan to grace the halls of the Georgia World Congress Center in January 2016.

Atlanta, Georgia is again preparing to welcome the global poultry industry to the IPPE in January. What can be expected from the event this time, especially in a country whose poultry industry is rebounding from a devastating disease outbreak?

Surpassing 1,200 exhibitors with more than 42,000 m2 of exhibit space, the 2016 International Production & Processing Expo (IPPE) bodes once again to be a pivotal part of the poultry calendar. Comprised of the three integrated trade shows – International Poultry Expo, International Feed Expo and International Meat Expo – the world’s largest annual feed, meat and poultry industry trade show will be held 26-28 January at the Georgia World Congress Center in Atlanta. “We anticipate more than 28,000 attendees at the 2016 IPPE to learn about the latest products and services offered for the feed, meat and poultry industries,” said IPPE show organisers in the lead up to the event. The Expo will highlight the latest technology, equipment and services used in the production and processing of feed, meat and poultry products. IPPE will also feature dynamic education programs addressing current industry issues, combining the expertise from AFIA, NAMI and USPOULTRY.

HPAI aftermath

The major talking point of the last year in the US has been the HPAI outbreak which spread across the Midwest. During IPPE USPOULTRY will sponsor a special program named “Highly Pathogenic Avian Influenza – Lessons Learned”, which will provide a valuable opportunity to learn about the recent outbreak of avian influenza in the United States from people who were actively involved in controlling the disease. Speakers will include experts from the US Department of Agriculture, as well as veterinarians from layer and turkey companies that were involved in the outbreak. “The 2015 HPAI outbreak was devastating to the US egg farming community,” said Chad Gregory, UEP president and CEO. “All sectors of the poultry and egg industry must be diligent in preventing the spread of future outbreaks, and this program will share important lessons learned.”

“This program will provide a timely reminder for our entire industry as we approach the spring migration period. Effective biosecurity measures are extremely important, now more than ever,” said John Starkey, USPOULTRY president. Topics will include details on the factors that contributed to the spread of the virus and the efforts to develop vaccines for potential use in any future eradication efforts. Representatives of the commercial egg and turkey industries will provide valuable insight into the efforts required to control and eradicate the disease and give the audience an understanding of the challenges this disease provided to the commercial companies involved.

Rendering symposium

Once again, the expo will pay attention to the US rendering industry which collects and safely processes well over 50 billion pounds of animal by-products each year, converting these materials into fats and proteins used in animal feed, pet food and fuels. The rendering industry provides services for the safe collection of these materials and uses heat to dehydrate and separate the fat and solid materials. Rendering is a green, sustainable and vital part of the agricultural chain. The two-day International Rendering Symposium, sponsored by the National Renderers Association, will focus on the opportunities and challenges in the industry today. The symposium will begin with a virtual tour of a rendering plant followed by discussions of the usefulness and importance of rendered products in animal feed, pet food and aquaculture. The implications for rendering of the Food Safety Modernization Act, called the ‘Most significant change in FDA regulation of feed since 1958’, will be discussed along with how rendering influences sustainability, quality, and safety of animal and pet food.

Input costs, global competition and increasing regulatory requirements present ever-changing challenges for the poultry and egg industry. Seeking to address these challenges, the Market Intelligence Forum is returning to the IPPE in 2016. The program will identify the key issues facing the industry and provide understanding into how domestic and international poultry industries are positioned to move forward in 2016.

“The Market Intelligence Forum continues to be a popular program on the Expo schedule, and we are pleased to include it again in the 2016 education line-up. It is important to stay informed on current conditions and projections for the future affecting the poultry and egg industry. This program helps keep industry leaders up-to-date on the many factors that influence financial performance,” said Sherman Miller, Cal-Maine Foods, Jackson, Miss., and USPOULTRY chairman. The program will feature a leading economist, a policy advocate and an industry performance analyst.

Addressing sustainability

The eighth annual Animal Agriculture Sustainability Summit will also be held during the event. This timely program will compare the sustainability of today’s industry to the past and provide viewpoints from industry and agriculture experts on sustainability and why it matters to the animal agriculture industry. The Summit will also highlight the poultry industry sustainability workgroup’s efforts to develop a sustainability assessment program to identify measureable indicators that can gauge industry’s efforts to maintain and improve its sustainability.

This year’s Animal Agriculture Sustainability Summit will include a presentation by Dr Marty Matlock and Dr Greg Thoma, University of Arkansas, on a ‘Retrospective Analysis of US Poultry Production – A 50 Year Comparison of the Meat Bird Industry’. Dr Joy Mench, University of California, Davis, will discuss ‘The Sustainability of the Layer Industry – Laying Hen Housing Research – The Coalition for Sustainable Egg Supply’. Dr Claudia Dunkley, University of Georgia, will review a ‘Carbon Footprint Tool for Poultry and Egg Producers’, and a panel discussion by the Poultry & Egg Sustainability Workgroup will provide an update on the Poultry and Egg Industry Sustainability Assessment Program. The Summit will conclude with a ceremony to recognise and present honours to winners of USPOULTRY’s 2016 Family Farm Environmental Excellence Award.

Side events

Other events taking place during the three day expo include a Poultry Handling and Transportation ‘Train the Trainer’ Workshop for poultry transporters and catch crews. The American Feed Industry Association (AFIA) will host its free Feed Production Education Program, providing amongst other things updates on biosecurity in feed mills and energy management in feed mills. USPOULTRY will also hold its second annual Spanish Technical Seminar for Maximizing the Efficiency of the Poultry Industry. Conducted entirely in Spanish, the program will discuss improvements in the areas of breeding, incubation, grow-out, egg production, processing and health. Additionally the annual International Poultry Scientific Forum will present information on industry topics such as environmental management, nutrition, physiology, pathology, processing and products, and avian diseases.

After completing a record-breaking year in 2015, the IPPE was recognised by Trade Show News Network (TSNN) as ranking 48th on the 2014 TSNN Top 250 Trade Show List in terms of net square footage. This ranking has also made IPPE eligible to be one of TSNN’s Top 50 fastest growing shows. The organisers are hoping to capitalise on this success in 2016 by providing something for everyone from all walks of poultry life during the three day event.


IPPE visitor facts

Opening hours:

Tuesday, 26 January: 
10 am – 5 pm

Wednesday, 27 January: 
9 am – 5 pm

Thursday, 28 January: 
9 am – 3 pm

Location: Georgia World Congress Center, Atlanta, Georgia, US

Registration: All details concerning registration for IPPE can be found on the website www.ippexpo.org. Pre-register for the discounted price of $50 (USD) is available online up to 31 December 2015. From January 1, 2016, the registration fee will increase to $100. A complete listing of the available programmes can also be found on the IPPE website.

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Rosie Burgin Editor Special Projects