Lively atmosphere at Ildex Vietnam tradeshow

23-03-2012 | |
Lively atmosphere at Ildex Vietnam tradeshow

The Ildex Vietnam tradeshow began last Thursday in the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam. A regional event with a touch of international flavour.

Ildex Vietnam is organised by VNU Exhibitions Asia Pacific, a newly formed, sister company of VNU Exhibitions in the Netherlands which currently also organises the well-known VIV tradeshows. As such, Ildex Vietnam is supported by VIV. The aim of regional Ildex shows is to assist on the development of the livestock industries in specified regions such as Southeast Asia.

According to the deputy minister of agriculture in his opening address to the show, currently the share of livestock production in Vietnam within the agricultural sector, is about 27%. The objective is to achieve a 40% share in 2020 through a comprehensive set of government supported measures, the deputy minister said.

“This meets with the objectives of Ildex shows to support such growth strategies”, added Gerard Leeuwenburgh, director of VNU Exhibitions Asia Pacific. “Ildex Vietnam 2012 is the fourth edition of this show which attracted 180 exhibiting companies. This is about 25% bigger, both in terms of size as well as exhibitor numbers, representing 28 countries. We trust that the audience numbers will show a similar increase”, he said.

“Bringing international expertise to satisfy local needs”, is the theme of this years show. “By doing so, we have confidence that we will fulfil our promise”, Leeuwenburgh concluded.

Concurrently with Ildex Vietnam, a seminar programme is taking place on recent developments and on new technology in the livestock business. The show runs from March 22-25.

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