Aviagen strikes deal to tackle global poultry demand

The strategic alliance will enable the two organisations to increase research and promote sustainable production, delivering future technological and breeding solutions.

The mutual goal is to provide affordable and healthy animal protein in an environmentally sustainable way to a growing world population, often in areas where agricultural resources are limited.

The focus of the research will be in areas related to balanced breeding for efficiency, health, welfare and environmental adaptability through the identification of novel traits in poultry production and management for the benefit of the sector.

Dr Santiago Avendano, director of global genetics at Aviagen Group, said: “SRUC’s expertise and focus on applied research would be key to Aviagen’s efforts on the identification of novel markers and biomarkers for metabolic function supporting biological performance such as immune and gut function and novel approaches to measure and predict meat and product quality.”

Wayne Powell, principal and chief executive of SRUC, added: “We are delighted to announce this strategic alliance with Aviagen, something that will play a vital role in helping to meet the global demands of poultry production.

“In keeping with our plan to become a unique 21st century university, it is also another excellent example of SRUC working directly with industry leaders, bringing together world-class research and developing future skills and a training programme fit for the modern world.”