Indonesian poultry integrator plans new meat shops

03-07-2012 | | |

Sierad Produce, one of the largest poultry integrators in Indonesia, has this year been managing 47 convenience stores of national outlet, Belmart.

Belmart, which began in 2009, is a convenience meat shop selling poultry carcasses, ready-to-cook and ready-to-eat poultry products. According to Aryo Widiwardhono, Sierad’s managing director food division, poultry carcasses sales still dominate the total sales of Belmart, which is about 60% to 70%.

“Belmart’s contribution to Sierad’s profits is only 10%. But in the next five years, we expect Belmart’s contribution to grow two-fold,” Widiwardhono said. To achieve the expectation, Sierad will add approximately 50 new shops of Belmart at an investment of IDR 500 million (€42,000) per shop.

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