February Business Update: What’s new in the world of poultry?

February Business Update: What’s new in the world of poultry?

We’re keeping our finger on the pulse and bring you a summary of the latest business updates from the global poultry industry this February.

DSM-Firmenich to separate out Animal Nutrition & Health business

DSM-Firmenich has announced the initiation of a process to “separate out the Animal Nutrition & Health (ANH) business from the Group”. According to the company, the ANH business is driven by different dynamics to the rest of the Group, which has become more apparent with the challenges in the vitamins market. DSM-Firmenich notes that the full potential of the ANH business could be best realised through a different ownership structure for which all potential separation options will be considered and expects to be in a position to separate the business in 2025.

Noble Foods launches campaign for the Happy Egg Co

Noble Foods has launched a new TV, radio, digital and OOH campaign for its flagship brand – the Happy Egg Co. – following a design overhaul which was unveiled last month. The new advertising campaign is said to reach 96% of families in the UK with the brand’s brand promise, ‘Happy hens lay tasty eggs’. With a particular focus on the welfare of its hens, the campaign features 4 of the brand’s free-range producers. This is the first egg brand to advertise on primetime TV.

See the new advert here: https://www.youtube.com/watch?v=RSBY8hCW8pQ

Happy Egg CO.jpg

Targan and Wayne-Sanderson Farms expand collaboration

Targan and Wayne-Sanderson Farms have expanded their partnership. In August 2023, the 2 companies entered into a multi-year agreement for the integration of Targan poultry systems in multiple Wayne-Sanderson Farms’ broiler hatcheries across the US. This new agreement will more than double the number of devices in use at Wayne-Sanderson locations.

Noble Foods opens culinary site

The UK’s Noble Foods egg producer is embarking on its next venture with a substantial investment in an added-value manufacturing site. In addition to recent acquisitions in animal feed and agriculture, this move, set to begin production in the summer, signifies Noble Foods’ decision to diversify its offerings and expand its Consumer Foods business beyond traditional shell egg. Noble Foods will introduce a range of pre-prepared foods using eggs at the new 10,000 sqm manufacturing site. At its peak, the site has the potential to use over 1.6 million eggs per week. Aimed at the retail, Quick Service Restaurant (QSR) and wholesale market, foods including omelettes, egg bites, and frittatas will be made at the site, with a pipeline of innovative new egg-products in development.

Cargill and dsm-firmenich release latest mycotoxin reports

In its most recent World Mycotoxin Survey (January – December 2023), dsm-firmenich collected and analysed 23,808 samples from 95 countries. The results concluded that Fusarium mycotoxins fumonisins, deoxynivalenol and zearalenone are most frequently found, with the highest regions of mycotoxins found in North and Central America, South Asia, China and Taiwan. The report noted that over 80% of swine feed material samples revealed multiple mycotoxins, with only 6% below detection limits.

Meanwhile, Cargill’s world mycotoxin report contains more than 350,0000 mycotoxin analyses captured annually across 150+ feed plants, on-farm samplings and storage locations. This year’s report includes forage samples, capturing 17,000+ forage mycotoxin analyses globally. The report noted that while there was a slightly reduced intensity compared to 2022, the percentage of positive samples remains notably high.

dsm-firmenich and Donau Soja team up

dsm-firmenich and Donau Soja, an international non-profit organisation supporting sustainable European soya, have announced their partnership to highlight the environmental footprint of animal feeds and feed ingredients using Sustell, the LCA platform for the animal protein value chain which enables the feed and animal protein sectors to precisely measure and improve their sustainability.

RBT receives funding to support poultry sector

RBT has secured funding to support the development of new technology designed to improve biosecurity in the poultry sector. The awarded project, ‘Improving biosecurity, sustainability, and affordability in the poultry sector’, aims to address key challenges in the industry, including UK food security and food poverty. The company also aims to significantly reduce water and chemical usage in poultry farming, improve yields and poultry health, and reduce biosecurity costs. At the heart of this initiative is Protectus Air, RBT’s dry nebulising technology which disinfects indoor surfaces and the air.

EuroTier 2024 preparing for a busy show

EuroTier 2024 will take place from 12-15 November in Hanover, Germany with some 2,000 exhibitors from 51 countries already attending. For the first time at EuroTier, there is focus on suppliers at a dedicated area at EuroTier for suppliers’ solutions that support manufacturers of technical equipment and services.


New MD appointed for dairy businesses of AB Agri

AB Agri has announced the appointment of David Williams as its new managing director. Williams, who brings a wealth of executive experience within the dairy industry, will head up its dairy businesses within the UK and Ireland.

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Alltech announces new roles to support growth

Alltech has grown its portfolio, which requires a new team, the Technology Group, to support this growth. This team will be responsible for Alltech’s nutritional technologies, services and technical support. To lead this team, Alltech has appointed Nick Adams (UK) as commercial director, Dr Jules Taylor-Pickard (UK) as technical director, and Martin Minchin (UK) as commercial marketing director.

Novus names new director for South Central Asia

Dr Manish Kumar Singh has been appointed as the new regional director for Novus in South Central Asia. In this role, Singh, with 15 years of experience working in South Asia and Asia-Pacific regions in various roles, is responsible for developing and executing the Novus business strategy in the region.

Natalie Kinsley Freelance journalist
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