Local innovations, global inspiration at VIV Europe

During the last edition of VIV Europe, HubOrange was also involved in creating an innovation hub. Photo: Koos Groenewold
During the last edition of VIV Europe, HubOrange was also involved in creating an innovation hub. Photo: Koos Groenewold

Global Inspiration | Local Practice is the 2022 main theme of VIV Europe. The role of local food production is essential next to global supply chains. Meanwhile, we reconsider the central role of the farmers and find answers to the increasing consumer demand for sustainable food production.

VIV Europe and HubOrange! create an inspirational area located at the show entrance Hall 9 from 31 May to 2 June. Here you will find many innovative concepts waiting to be discovered and replicated all over Europe and the world.

The organisers realise that global food systems are vulnerable in the time of a worldwide crisis and that the role of local food production is essential as an add-on to global supply chains. They envision the need for ‘Glocal Farming’ to secure fresh food locally. That’s why they focus on regionalisation of food production in new sustainable ways – farm to fork and fork to farm. Important in this regard is attention to new forms of collaboration in the food supply chain to ensure food security and food safety and of course – very important – healthy food that’s sustainable and affordable.

At the inspiration square in Hall 9 visitors will find a collection of about 35 inspiring examples of innovations to make food supply chains shorter, future-proof and transparent for all stakeholders involved, including consumers.

Some highlights include:

Introducing a unique circular concept: The Round Egg – The ‘Round Egg’ is a circular chain concept, developed in the food valley region in the centre of the Netherlands. In this project, a team of supply chain partners work together to create a new circular egg concept based on insects.

Creating circular feed with fermentation – Dr.FERM is THE know-how partner for developing and implementing microbial fermentation concepts in animal protein production systems. Their concepts are used in the diets of pigs, poultry, ruminants, aqua, and insects.

Farm Data: Farmers Back in Control – SOMMEN, FarmersNet and Farmer System have formed a unique partnership. All 3 are focused on farmers, and each has a specialised but interrelated approach toward farm data.

Brockotter
Fabian Brockotter Editor in Chief, Poultry World
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