Dutch are favouring more chicken
More chicken was consumed in the Netherlands in 2007
than pork, according to provisional annual figures by the Product Board for
Livestock, Meat and Eggs (PVE).
In 2007, the average Dutch consumer ate 18.7%kg of poultry.
The PVE is attributing this increase to various promotional campaigns
sponsored by Brussels for poultry with the message that chicken contains less
fat and can be combined with a lots of ingredients to create delicious meals.
PVE-Chairman, Jos Ramekers, commented that it is clear that the Dutch poultry
industry has recovered from the negative effects of the outbreaks of avian flu
in the last years.
Even poultry exports are
doing well with the UK and Germany as the biggest markets.
Ramekers has one fear for the future and that is - avian flu. "The
authorities cannot control every transport of animals. Hence, the sector itself
must take on more responsibility to ensure regulations are met," he said.
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