Consumers loyal to fresh poultry
Consumers are still lining up for fresh chicken in spite of negative
publicity about New Zealand's unusually high rates of human
Some regions have seen minor sales fluctuations in chicken, but the overall
trend remains steady.
The Poultry Industry
(PIANZ) says feedback from
suppliers and retailers confirms local consumers are well aware that chicken is
safe and healthy when properly cooked and handled.PIANZ says the risks of
contracting campylobacter through handling or undercooking have been well
documented and publicised since the 1990s.
Executive Director Michael Brooks says media coverage of the issue has
generally had a positive effect on consumer awareness about food safety.
Human campylobacter infection can come from a variety of sources including
cattle, sheep, poultry, household pets and untreated drinking water.
Complete elimination of campylobacter bacteria from poultry meat, as well
as the human population, has proved elusive to scientists all over the world -
but cooking chicken properly kills the organism if it is present.
The poultry industry has announced several measures aimed at highlighting
the industry's ongoing campaign to reduce campylobacter levels in raw poultry
These measures include new trials of treatment options, a revamped website
with special consumer advice, and a review of poultry handling advice on chicken
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