VIV Europe puts a spotlight on the livestock industry

11-02 | Updated on 28-03 | |
Photo: VIV Europe
Photo: VIV Europe

As the first big live event in Europe in 2022, the World Expo from Feed to Food is set to throw the spotlight on the industry. From 31 May until 2 June, the 24th edition is back for a big industry reunion in the Dutch city of Utrecht.

Every 4 years, VIV Europe brings together the global gathering of the Feed to Food industry for the production & processing of poultry meat, eggs, pork, beef, fish, and dairy. Approximately 600 exhibitors from 47 countries and around 25,000 visitors from 144 countries are expected to mark their presence this edition. With Europe being one of the most developed markets in terms of food quality standards, new consumer trends, and advanced production technology, VIV Europe is the perfect show to introduce innovations in animal production to a worldwide audience.

Alongside the exhibition, VIV Europe 2022 is inviting animal husbandry experts from around the globe to share their knowledge and cutting-edge solutions during the show. New concepts, future directions, and market trends will be discussed and boosted on a large scale at this global platform. More than 100 conference and technical seminar sessions will be delivered by high-level speakers to share inspiring ideas with professional attendees. Exhibitors will be invited to be part of this exciting programme with their cutting-edge presentations and topics.

VICTAM International co-located

As announced earlier this year, VIV Europe 2022 will be co-located with VICTAM International at the Jaarbeurs fairground in Utrecht. The combination of these 2 shows brings extra value to all participants in the feed production equipment, feed milling, feed handling and storage, compound feed, feed ingredients, and feed additives sectors. The Feed to Food concept of VIV Europe together with the strong network of VICTAM in feed technology and animal feed processing will deliver a complete platform to exhibitors and visitors.

Multispecies event

Most of the exhibitors showcasing at VIV Europe offer solutions for multiple animal species, with poultry and pork in the lead. While an important section is dedicated to aquaculture and another one to dairy production with strong support from key global partners, VIV Europe also represents the #1 poultry event in the world. It is here that the poultry and egg industries like to gather and present the most inspiring and revolutionary solutions. The role of the Netherlands and of Europe in the development of the poultry sector for higher production quality and efficiency standards is renowned worldwide. Everyone in the poultry layer and broiler industries should save their calendar and make sure to attend VIV Europe 2022.

Global and local

At every edition, VIV Europe presents a key subject reflecting one of the trending topics of the moment. This year the focus will be on the synergy between local food production and global supply chains. A special section will be dedicated to this theme in Hall 9 at VIV Europe with the purpose of accelerating the discussion on the required global expertise to boost local practices in a sustainable way. The market suggests how current and future trends in feed, breeding and hatching, farming, health and nutrition, slaughtering, and egg handling and processing may lead to the development of a supply chain with fewer links. It emphasises that the interaction between consumers and farmers is equally important as the interaction within the supply chain.

Save the date for VIV Europe 2022, from 31 May to 2 June, and visit www.viveurope.nl for registration and the latest information.

Brockotter
Fabian Brockotter Editor in Chief, Poultry World
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